A PODcast is simply a recorded audio or audio-video program that can be downloaded and played on a computer or portable media-playing device.

What’s in a name?
The name ‘PODcast’ comes from an association with the Apple iPOD, which is the highest selling portable media playback device. In reality, a PODcast can be played on any MP3 player – a computer, an iPOD, iRIVER, Creative Zion and most mobile phones.

PODcast fever
With widespread compatibility and massive device penetration in the consumer market, PODcasting is an incredibly powerful as an opt-in marketing tool, especially considering that there are more portable MP3 devices on the planet than there are TVs. Mobile phone media storage and playback capability are increasing daily.

Accessing your audience
Your audience can access your PODcast via a download link on your website. They can choose to download the PODcast to their portable player to enjoy at a later time, or watch it then and there. They can also "subscribe" to automatically receive your new PODcasts when they become available.

PODcast the world
PODcasts are rapidly becoming a serious entertainment option for millions of people worldwide. PODcasts are audio and video on demand, so unlike other broadcast mediums, they are experienced when and where your target audience chooses -- on the bus, plane, train, walking the streets or driving to and from work.

With a PODcast, you can reach your audience at times and places they were previously unreachable.