Hi

Welcome to the latest installment of PiPod Podcast Industry News.

1 in 3.2 Australian adults owns a digital media player
This new stat - from the Canon Digital Lifestyle index - is great news for marketers who were waiting on increased market penetration of portable devices before testing the waters with a web/mobile video campaign.

Find out more about creating a web/mobile video test campaign for your brand - sales@pipod.com.au

100 millionth iPod sold
Apple has sold its 100 millionth iPod since launching the device in November 2001. There have been ten new modesl released in the past 5 years, with video capabilities amongst the most recent modifications."iPod is more than just a music player, it's an extension of your personality..." says Grammy Award-winning singer Mary J. Blige.

Ford (US) Edge Music Videocast
Stateside, there's some innovative web/mobile video campaign in the marketplace, and car manufacturers have been quick to embrace web/mobile video as a way to engage with their audience in new and exciting ways. The first features music videos by bands such as Wolfmother, Gomez, Yeah Yeah Yeahs and Cat Power. Each month there will be a new podcast with different artists, and they’ll be easily downloadable via iTunes or other podcast readers.

http://www.fordvehicles.com/edgevideocast/

Please don't hesitate to get in touch if you have any questions about podcasting or need any specific industry statistics.

If you would like to be added to the PiPod Newsletter List please drop me an email.

Cheers,

Isaac

Isaac Brandon
Client Services
www.pipod.com.au
0422 232 232