Here is the latest installment of PiPod Podcast Industry News

Car manufacturers embrace portable media
Car manufacturers Audi, BMW and Mazda are moving with the times, integrating iPod players into their latest model cars.

In the US, 70 per cent of 2007-model cars will offer iPod integration. Ford and General Motors will feature iPod integration in most of their 2007 models in the US beginning later this year, while Mazda’s entire global 2007 line-up of cars and SUVs will offer this.

Flashbeer ad has some flash results for Carlton
Following up their hugely successful Big Ad campaign was always going to be a big ask for Carlton. But it looks like their new Flashbeer campaign will deliver the goods. The 90 second viral ad, a spoof of the audition scene from 80s flick Flashdance, was viewed by more than 700,000 online viewers since it went live in early September.

“The ease at which people can view the ads at such high quality makes the most of the fantastic creative of both TVCs and has certainly delivered two enormously successful viral campaigns for Carlton Draught," said Matt Keen, mainstream beer category director at Foster’s.

Happy Birthday iPod
Five years ago this coming Monday, Apple unveiled the iPod and revolutionised the entertainment world. Check out Mac Daddy Steve Jobs (in a smart black turtle neck), launching the iconic device at in a very understated fashion...

Watch the video on You Tube

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Isaac

Isaac Brandon
Client Services
www.pipod.com.au
0422 232 232