Hi there

Welcome to the latest installment of PiPod Podcast Industry News.

Stat of the Week
A new study from Forrester Research has revealed that 92 per cent of Australian households own some form of mobile electronic device, such as a smart phone or MP3 player, compared with just 76 per cent of households in the US. Go, go Aussie gadget owners!

South by Southwest goes portable
If you love the idea of heading to a massive music/culture festival in the middle of Texas, but can't get the time off work, do the next best thing and download the podcast. The program features live sessions, interviews, gossip and music downloads from the 1,300 artists associated at this mega annual event.
Happening right now! - http://www.npr.org/southbysouthwest

Audi podcast unveiled
Audi has unveiled the all new S5 coupe at Melbourne International Motor Show. The event is available as a video podcast, allowing customers all around the world to watch the Australian event, part of a simultaneous world-wide launch. The podcast is available on www.audi.com.au/mims2007.

Audi also streamed footage of its Official Press Presentation on www.audi.com.au. The footage featured the Australian Premiere of the new S3, A6 all-road quattro and TT Roadster and was viewed by Over 3,500 people live on the web on the day of the launch.

Please don't hesitate to get in touch if you have any questions about podcasting or need any specific industry statistics.

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Cheers,

Isaac

Isaac Brandon
Client Services
www.pipod.com.au
0422 232 232