Hi there

Welcome to the latest installment of PiPod Podcast Industry News.

Speedo makes a splash with podcasting
The Speedo Make Waves Podcast provides a peek into the world of swimming. A bi-weekly show, the program features interviews from top Aussie swimmers including Grant Hackett, Libby Lenton and Leisel Jones as well as international swimming news and expert opinion about current and future swim meets. Special video editions allow fans to be entertained by their favourite swimming superstars like never before.

www.speedo.com/podcasts

Unilever sponsors Marie Claire US podcast
News from the US of A is that FMCG giant Unilever have signed a deal to sponsor a video podcast series from Marie Claire magazine.

Called The Masthead with Marie Claire, the program is a five-minute bi-monthly episode that provides readers with "an inside look" at the making of the magazine, with scenes from a real day in the life of magazine editors, beauty and fashion shoots, celebrity interviews, beauty talk and more. Vice President/Publisher Susan Plagemann says "Delivering organic footage on what goes on at the magazine to a person's iPod enables us to use creative product integration and puts us ahead of the curve in reaching our audience at all times."

The Masthead with Marie Claire will be promoted and available to download from the magazine's website as well as through the top podcast directories.

Check out PiPod's own "inside look" at the making of a magazine with our Nylon Magazine podcast here

Top of the Pod
Comedy is king when it comes to podcast downloads in Australia, as this top ten list from iTunes reveals:

1. Thank God You're Here - Network Ten and Working Dog
2. The Chasers War on Everything - ABCTV
3. Hamish & Andy - Hamish & Andy
4. Happy Tree Friends - Mondo Media: Video
5. Borat's Bits - FreeDigitalContent.com
6. FOXCAST: Family Guy - FOX Broadcasting Company
7. Jamie's Podacst - Jamie Oliver
8. Nova100 Hughesy and Kate Podcast - Hughesy and Kate
9. Great Speeches in History - Learnnoutloud.com
10. Nova969 Merrick and Rosso - Merrick and Rosso

(Source iTunes 12 Feb 2007)

Please don't hesitate to get in touch if you have any questions about podcasting or need any specific industry statistics.

If you would like to be added to the PiPod Newsletter List please drop me an email.

Cheers,

Isaac

Isaac Brandon
Client Services
www.pipod.com.au
0422 232 232