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Hi
 Welcome to the latest installment of PiPod Podcast Industry News.
The travel sector is the latest industry to be experimenting with podcasting, with market leaders employing new ways to reach their audiences by investing in web and portable video programs.
Disney does podcasting
For Disney, it is incredibly important to stay ahead of the pack and communicate with consumers using the latest media devices. Disneyland are now releasing regular videocasts featuring Disneyland Travel Tips and special events (click here) while Disney Cruises use podcasts to show their potential customers what a cruise can do for their family (click here).
Stumblin’ around Dublin
Venues and big corporations are not the only entities who are finding the podcast medium useful. Those involved in marketing city destinations to travellers around the world are incorporating podcasting into their advertising budget. Dublin is one such destination that now boasts various iWalk pod tours, which show off the lovely panoramic views and walking tracks of the city (click here).
Lonely Planet goes nude in Croatia
Lonely Planet, the backpacker’s bible, has found the podcast medium significant in expanding the use of its content and reaching consumers on a deeper level. They are making podcasts out of all sorts of feature topics, from what to do in Chiang Mai to nude camping in Croatia (click here).
One in every 2.7 Australians own a digital media player
According to the Canon Digital Lifestyle Index ’s 2007 half yearly report, since 2003 one digital media player has been bought for every 2.7 adults in Australia, meaning that almost half the population are able to download, watch and share these videos. The penetration of digital media devices is the third highest in the digital lifestyle product range, having better market penetration than games consoles, plasma and LCD TVs , trailing only to DVD players and digital cameras, which is present for every 1.8 adults.
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