Here is the latest installment of PiPod Podcast Industry News

Coming Zune
Microsoft have entered the portable media market with a 30gb player that comes with wireless capabilites allowing users to share files with other Zune owners. Users find content at the Zune Marketplace, where they can listen to/view samples, buy and download.

The device features a 3-inch LCD video screen, storage of up to 7,500 songs, 25,000 pictures or 100 hours of video, a built in FM tuner, and can be customised with a range of colour combinations.

The launch of the Zune is further testament to the growing market demand for portable media devices. The race is now on to reach this market with dynamic, entertaining content. Talk to PiPod to find out more.

Podcast not Adcast
Michael Geoghegan, author of Podcast Solutions and producer of Reel Reviews Radio, recently presented at the 2006 Podcast Expo. He warned of the dangers of turning Podcasts into Adcasts.

You can avoid this rookie error by creating podcasts that:

• provide entertainment which supports advertising, not the other way around
• connect with the audience on a personal level rather than as a consumer
• are produced by Podcasters not marketing departments
• are not over-scripted or over-produced

Channel Ten 'Thank God' for the Podcast
The stats are in on Channel Ten's first foray into podcasting. The 'Thank God You're Here' podcasts, Sponsored by Hungry Jacks, provided some very tasty results indeed.

50,000 people downloaded episodes and another 150,000 streamed episodes directly from the website.

According to OMD digital director Leigh Terry: “This proves the point that it is about content. If it’s good enough, then people will seek it out and watch it.”

Please don't hesitate to get in touch if you have any questions about PiPod or podcasting in general.

If you would like to be added to the PiPod Newsletter List please drop me an email.

Cheers,

Isaac

Isaac Brandon
Client Services
www.pipod.com.au
0422 232 232